G2 Interactive
Company Profile:
G2 Interactive is an activation marketing division of grey global group and the services they offer are data consulting, interactive marketing, direct marketing web development CRM/ECRM and E-biz consulting.
Management:
Sudhir Nair, Vice President G2 South Asia
Sudhir has done his computer Science from Dr. Babasaheb Ambedkar Marathwada University. His past includes Marshall Infonet and Booz Allen & Hamilton Inc. He worked with Booz Allen till 2000 and was heading there IT production team. Sudhir is the Lead - New Business Initiatives at Grey Interactive and handles business enquiries and Grey.
Website: www.g2.com / India section.
Key Competitors: Webchutney / Tribal DDB / BC Webwise
Investor: G2 belongs to WPP group of company after the acquisition of Grey Global the world’s seventh-largest agency company by revenue.
Additional Notes:
Grey Interactive was borne out of Trikaya Grey the main line subsidiary of Grey Group Worldwide formed by Ravi Gupta in 1997. Grey Worldwide (India) has restructured its operations (2004) to offer value-added services to Indian marketers. The agency has integrated its direct marketing and interactive divisions to form ‘Grey Synchronized Services’ (GSS).